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- Canada legalized cannabis in 2018, but only recently has the country allowed products like vapes, edibles, and beverages to be sold on store shelves.
- US-based edibles companies are either gearing up to launch products in Canada or waiting to see how other brands fare. But regulations like strict dosing limitations and rules that put restrictions on colors or images on packaging make brand awareness a difficult feat.
- In a recent Brightfield survey, 35% of participants said they were unsure which cannabis brands they purchased and 50% said they were unsure which dosages they preferred.
- Business Insider talked to five edibles companies that are thinking about how to approach the Canadian market to understand what is making them consider taking the leap and why some think the pros outweigh the cons.
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The packaging on Canadian cannabis edibles is far from attractive.
It’s plastered with yellow health-warning labels and prohibited from having images or fluorescent colors. Nor can it include cutout windows to show the inside of the container, meaning consumers can’t even see what the edibles look like before purchasing them.