De oprichter van de bruisende cannabis-tech startup Headset leidde ons door het pitchdeck dat hem hielp om $ 12 miljoen op te halen en inkthandelingen met Nielsen en Deloitt


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Headset, an analytics startup for the nascent marijuana industry, raised a $12 million Series A round backed by prominent investors earlier this year and has inked deals with market research firm Nielsen and accounting firm Deloitte.

In this webinar, Headset CEO Cy Scott talks to Business Insider’s cannabis industry reporter, Jeremy Berke, about crafting the perfect pitch deck to hook potential investors.

Scott and Berke were also joined by Emily and Morgan Paxhia, the brother-and-sister duo and founding partners of the cannabis investment fund Poseidon Asset Management. Poseidon led Headset’s Series A, and they shared their insights on what parts of Scott’s pitch catalyzed their decision to invest in the round.

Read moreWe got an exclusive look at the pitch deck buzzy marijuana tech startup Headset used to raise $12 million and ink deals with Nielsen and Deloitte

To Scott, who said he pitched 20 to 30 investors over a six-month period to get the round closed, one of the most critical pieces of a solid pitch is a clear, concise mission statement.

“It demonstrates real discipline by a founder to have a clear mission statement,” Poseidon partner Emily Paxhia said.

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