- In Business Insider’s latest webinar, Headset CEO Cy Scott walks through how he put together the pitch deck that helped him raise a $12 million Series A.
- Scott was joined by Poseidon Asset Management partners Emily and Morgan Paxhia, who led the round. The conversation was moderated by Business Insider’s cannabis industry reporter, Jeremy Berke.
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Headset, an analytics startup for the nascent marijuana industry, raised a $12 million Series A round backed by prominent investors earlier this year and has inked deals with market research firm Nielsen and accounting firm Deloitte.
In this webinar, Headset CEO Cy Scott talks to Business Insider’s cannabis industry reporter, Jeremy Berke, about crafting the perfect pitch deck to hook potential investors.
Scott and Berke were also joined by Emily and Morgan Paxhia, the brother-and-sister duo and founding partners of the cannabis investment fund Poseidon Asset Management. Poseidon led Headset’s Series A, and they shared their insights on what parts of Scott’s pitch catalyzed their decision to invest in the round.
To Scott, who said he pitched 20 to 30 investors over a six-month period to get the round closed, one of the most critical pieces of a solid pitch is a clear, concise mission statement.
“It demonstrates real discipline by a founder to have a clear mission statement,” Poseidon partner Emily Paxhia said.