Warren Bobrow=WB: Tell me about your company? Who is your inspiration? Do you have a mentor(s)? Who are they?
TM = Troy Meadows: The Legion of Bloom is a values-driven company founded by myself and four of my long-time friends and partners in advocating for cannabis. As established cultivators in the medical market, we started the LEGION with the ethos to craft unique cannabis experiences that we would be proud to share with our friends and families.
It has been a long road for us at the LEGION. From jumping through all the regulatory hoops to obtain and maintain our state license to the Sonoma County wildfires in 2017 that decimated our Sun Grown cultivation facility, to getting our state of the art indoor cultivation facility up and running this year.
My team members and co-founders inspire me every single day. We hold each other accountable and push each other to be the best versions of ourselves, getting up every day to do the work. Building a family run business from the ground-up takes a lot of drive and determination form the production team to the C-suite, if you are not willing to make sacrifices, you will not succeed in this business. We are a gritty team of dedicated cannabis enthusiasts at the LEGION who see the value in the work that we do; being a part of building something special—that is what inspires me.
Some of my most influential mentors are Yvon Chouinard of Patagonia: His ideology is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” That mission was a huge inspiration to everyone on the founding team at LEGION. His book, “Let My People Go Surfing,” was a catalyst for me personally to build a company that valued the people first, not the product. I also admire Tim Ferriss’s work. His methodology for tackling problems, as well as the insights gained from the guest he has on his podcast, have been a real asset to my personal development in both life and business.
WB: Why cannabis? Indoor or outdoor grown? By whom? When did you discover the plant?
TM: Cannabis has been a big part of my life for many years. These days, I use the plant daily for recovery. I am an avid runner and ultramarathoner, and it also helps me manage stress levels during long workdays.
I was first introduced to the plant as a teenager while living in Germany. My twin brother turned me on, so to speak to Hashish. I lived in Germany from the time I was 13-17; my parents were teachers at schools on military bases overseas, so we moved around a lot. In my time in Europe, I also had the opportunity to visit the coffee shops in Holland pre-1998, and try many of the legendary old school strains like Northern Lights, Super Skunk, and original landraces like Hindu Kush and Afghani. Having the opportunity to experience a social community built around the plant had a lasting impact on me. I remember very keenly when I was in college, having moved back to America still in the early days of my cannabis use as a young man thinking, “Why is this illegal?” “It is just a plant,” I remember telling myself that you will have a profound impact on changing the perception around this stigmatism, the rest is her story.
I started cultivating cannabis initially because I wanted to know what was in the cannabis that I was consuming. The thought of running out was something that to me was worth the risk of cultivating in a not so free state. It was that risk that was the initial catalyst for my move to California. Once I realized that I had the opportunity to provide for medical patients and help people with the skills that I had learned, providing clean cannabis for others became a new passion.
I love greenhouse flowers the most; the combination of environmental control and the power of the sun is a perfect combination.
I had been a cultivator for over 17 years before starting LEGION. I operated indoor, outdoor, and greenhouse farms in the medical days before the passing of prop 64 and the boom of the recreational market. All of my co-founders also have a background in craft cannabis. Overall, The Legion of Bloom has 60 years of collective experience in all aspects of cannabis production. Together we strive to embody the culture of cannabis that so captivated me so many years ago.
WB: What are your six-month and twelve-month plans for your company?
TM: To be honest, to survive! As we speak, the world is in crisis, and there are so many unknowns. With our new cultivation facility up and running, the short term goal is to get that project dialed in an operating on all cylinders.
As an essential business in the state of California, we can still operate, and that is a real blessing for us. Not sure what we would do if we could not provide cannabis for the needs of so many Californians.
I have been waiting my whole life for cannabis to be deemed essential; I wish that it was under better circumstances.
WB: Do you cook? What is your favorite thing to prepare? Do you have a favorite restaurant? Style?
TM: Yes, I very much enjoy cooking and meal prepping for the week. My wife and I are plant-based with our diet, so for us, it’s a lot of whole foods and vegetables daily. Unless I am on the road for business, I rarely eat out these days. That being said, I am a foodie at heart, and I love Asian-inspired cuisine. I can make a mean stir fry and fried rice, but I am also big on Italian food. I usually lean toward traditional, more rustic dishes when I cook favoring simple ingredients with balanced flavor profiles. In a perfect world, I would travel around as the “Vegetarian Ramen Blogger,” searching tirelessly for that perfect bowl of broth and noodles.
WB: What is your passion?
TM: I honestly have so many; it is hard to choose one: Cannabis, Meditation, Tai Chi, Ultra Running, Brand Building, Sustainability—they mostly fall into this overarching mantra: “Be the best human I can be, do as little harm as possible, lead by example.”