Location: United Kingdom
Project Type: Concept
Packaging Substrate / Materials: Brown glass, plastic
In this route, Mighty Green is a potent fluro green being that pushes and pulls type with a huge gravitational force. The small but mighty dosage of CBD represented by the neon dot, lives in an otherwise serene and neutral world, with hazy imagery and utilitarian layouts. The result balances the idea of strength and power within a pure and refined context.
What’s Unique? Playful typography with sparingly used vibrant colour for punch. Unlike many cbd brands this uses subtle references to highlight cannabis with the leaf showing through as a hazy shadow on the pack.