Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Black on black was the answer with this range of chic premium labels. We used an inkjet unit to print onto matt black paper, creating a subtle glossy finish.
In recent years, CBD has gained in popularity in the UK – and in response, the market has exploded with vapes, edibles, oils, lotions and a host of other products containing cannabidiol. As we’ve written about in this article, CBD is perfectly legal in the UK, and is said to be an effective treatment for insomnia, anxiety, stress and chronic pain.
One company producing quality CBD products in the UK is OTO. The brand blends essential oils, scents and flavours with cannabidiol to create premium CBD products in the form of creams, oils, roll-ons, and – more uniquely – drinks.
Recently, the Royston team were approached by OTO with an intriguing brief: to create some quality labelling for the brand’s CBD drinks range. We were invited to label three of their 60ml vegan Shots, which contain Himalayan botanical extracts, purified water and 50mg of CBD, and their non-alcoholic Bitters, which contains 2500mg CBD, and is designed to be added to cocktails.
In keeping with the chic and minimalist OTO aesthetic, we manufactured a simple black label for each product. The Bitters and the CBD Shots are wrapped in premium FSC-certified, uncoated matt black paper. We used an inkjet digital printer to add the text, printing in black ink to create a textural, glossy and high-build finish. The OTO branding, and other text areas were added in white, grey and coloured inks.