
Translating…

When the Hendrickson brothers started selling bibles out of their parents’ home in Massachusetts almost 40 years ago, they likely had no idea their business would go on to become the world’s largest retailer of Christian products with its own 300,000 square foot warehouse.
And they definitely had no idea the declassification of hemp as a controlled substance would force their company to rebrand.
Christian Book Distributors, long referred to as CBD, was renamed Christianbook earlier this summer in order to distinguish itself from the tsunami of CBD (cannabidiol) products that have flooded the country. CBD is everywhere (including our store!) and in dozens of forms, including gummies, ice cream, lotions, and vapes. But it doesn’t come in bibles (yet) and that has caused a lot of confusion for the Hendrickson brothers’ company.
After decades of being known by the name CBD, Mr. Hendrickson’s company, which is based in Peabody, Mass., rebranded itself last month as Christianbook. Mr. Hendrickson, the company’s president and chief executive, said it was getting too confusing.
“A person may call up and say, ‘Hey, I’m looking for my order,’” Mr. Hendrickson said. “It’s like, ‘What did you order? Oh, I ordered gummies. You don’t have the right company.’”
The CBD popularity surge has even affected the retailer’s search engine results, knocking it off of Google’s main page and burying it deep within the search returns. While the retailer is working hard to scrub all references to CBD from its website, there’s one CBD item it’s not getting rid of anytime soon.
Hendrickson’s assistant had been receiving daily calls inquiring about the purchase of the company’s suddenly valuable domain name — cbd.com.
“It’s not for sale,” Hendrickson notes.
(Full disclosure: I worked at Christianbook in the late ’90s as a seasonal employee. It was a great place to work, even with my co-workers telling me I was going to hell on a daily basis.)
For decades, this Christian bookseller went by the name CBD. Then that became a problem (Boston Globe) (Photo: Pixabay)
Drugs in the bible
Over at pop archaeology site Ancient Origins, Danny Nemu considers the psychoactive plants referenced in the Bible: The Odyssey and the Vedas include verses still recited today that describe psychoactive plants and their effects, but the most impressive stash is in the Bible: Thy plants are an orchard of Pomegranates, with fresh and pleasant things; […]
READ THE REST
Noah fights a Tyrannosaurus in totally accurate Biblical interpretation
Fandom Jesus is no match for canon Jesus, and a Tyrannosaurus Rex is no match for fandom Noah in this meticulously faithful retelling of the Bible’s greatest ark-builder.
READ THE REST
Ten Commandments tablet up for auction
Tomorrow, you can bid to own the earliest known stone tablet carved with the Ten Commandments. The two-foot-square, 115 pound marble stone was discovered in 1913 near Yavneh, Israel. The inscription is dated circa 300-830 CE and the tablet is in one piece, so unfortunately it’s probably not the original Ten Commandments delivered by God […]
READ THE REST
How you can start your own podcast with help from NPR producers
Got a favorite podcast? You’re not alone. In fact, you’re in the majority: According to a 2019 CBS poll, most Americans have listened to one, and nearly a quarter of them tune in on a regular basis. That’s a lot of ears, and believe it or not, there’s a lot of niches left to fill. […]
READ THE REST
This lid converts any pressure cooker into an air fryer
If you don’t have a pressure cooker, prepare for some tough love – because there is absolutely no reason not to own one. They can cook almost anything with little to no effort, they save space and they’re super easy to clean. If you do have a pressure cooker, prepare to level up. There’s a […]
READ THE REST
Target sore muscles with this adjustable handheld massager that’s over 50% off
Whether it’s chronic muscle stiffness or the soreness that comes from an epic workout, there are some pains that can’t be soothed by those automatic massage chairs. If you haven’t tried a handheld massager, they can be a lifesaver – and the Vortix Muscle Massager aims to be the go-to therapy tool no matter what […]